We’re two women on a mission to help you poo better.
Because we truly believe - and know from personal experience - that when you poo better, you live better.
WHO WE ARE
If you'd rather read than watch
Joely and Holly have known each other for 18 years – from living together at university to working in the beauty industry for 13 years. Holly as the commercial director of a skincare start-up; Joely as a beauty editor at magazines including Grazia and ELLE.
We wouldn’t have quit our jobs to dedicate our lives to a poo supplement brand if we didn’t believe it could genuinely change women’s lives for the better.
We know this because Holly has been chronically constipated her entire adult life. She’s seen specialists, GPs, and tried every supplement under the sun – nothing gave her the relief she craved.
Joely has been bloated on a near-daily basis and was fed up with that corset-like feeling of her jeans by the afternoon.
When we spoke to 100 women, the results confirmed we weren’t alone. 74% said they struggled with constipation and wanted to be more regular.
WE ARE. REGULAR. was created to help women feel confident, comfortable, and energised through daily relief – while breaking taboos around poo. Everyone poos; we just wanted to do it better.
HOW THE BRAND CAME TO BE
If you'd rather read than watch
Holly had tried every gut health supplement on the market. Fibre supplements didn’t work, laxatives weren’t a long-term solution (they drastically impact gut motility). Nothing gave her the relief she needed.
Then, after speaking with countless doctors and experts, she found a cocktail of supplements that finally worked. For the first time, she was pooing daily – but she was spending £300 a month and taking 30 supplements. Not affordable. Not sustainable.
So, we decided to put all of these ingredients into one convenient daily supplement. It honestly changed Holly’s life. Now she poos daily and has the relief she’d longed for.
We then ran a consumer trial with 25 women over one week. The results blew us away:
79% had a satisfying poo within 24 hours
100% said it was soft and easy to pass by day 7
67% reported feeling notably less bloated by day 7
Women were telling us they’d had the best poos of their lives – and that’s exactly what we want to deliver.
When you’re not weighed down by discomfort, bloating, or frustration, you gain time, energy, and mental clarity to focus on what really matters: living your life fully, confidently, and on your own terms.
We were tired of the shame, silence, and stigma around something everyone does. Poo has been treated like a taboo for too long - but not here. At WE ARE. REGULAR., we’re shouting about it from the rooftops. Because you deserve to feel empowered, not embarrassed, about your digestion. And with 01. Bowel + Bloat Relief, you’re about to experience what regular relief really feels like.
WHY WE'RE DIFFERENT
If you'd rather read than watch
The supplement space is overcrowded with products that are overhyped and underdeliver. We wanted to cut through the noise with a formula that simply does what it says on the tin: relieves constipation, gas, and bloating.
This product was born out of Holly’s own experience. Rather than reverse-engineering a formula to fit marketing claims, she discovered a solution that genuinely worked – and that became the catalyst. We refused to launch until the product was absolutely perfect, which took eighteen months.
Every daily serving of WE ARE. REGULAR. contains 8.5 grams of gut-loving ingredients – the equivalent of taking up to 14 capsules a day, but in one easy powder stick you just mix with water. Our stick sachets mean you can throw it in your handbag and get relief wherever you are.
A proprietary blend of Vitamin C (to aid digestion)
L-Glutamine (to support the gut lining)
Clinically proven herbs like ginger and peppermint (for better digestion and less bloating)
No synthetics. No fillers. Every ingredient has a purpose.
Laura Jennings, our Head of Nutrition and Registered Associate Nutritionist (ANutr, MSc, BSc), brings the expertise. You’ll see her on our Instagram and TikTok demystifying nutrition and sharing practical tips you can use every day.
Helping You Poo is What We Do
- and we've got the science (and happy bowels) to prove it.
In our mission to break poo taboos – and give this quiet corner of women’s wellness a louder voice – we took to the streets and asked women: ‘What does a really good poo feel like?’ The answers? Orgasmic. Elated. On top of the world.
We felt it the first time we tried the formula, and the feedback from our trial with 25 women confirmed it. The joy, the enthusiasm, the shock – so many had tried countless supplements before, and nothing had really worked until this.
WE ARE. REGULAR. doesn’t just tackle constipation. Joely knows the frustration of jeans that fit in the morning but feel like a corset by the afternoon. When that bloating lifts, it’s liberating.
Beyond products, we want to celebrate regularity in all its forms. Because you don’t need to chase society’s version of ‘extraordinary’. To borrow from Bruno Mars: you’re already amazing, just the way you are.
We get your frustration - because we’ve been there.
Holly lived with chronic constipation for most of her adult life - often going just once a week, if that. She ticked all the wellness boxes: a healthy microbiome, 30g of fibre daily, 3 litres of water, regular exercise, expert advice, endless tests. Still, nothing worked - and no one could tell her why.
Joely, on the other hand, dealt with near-daily bloating and bouts of constipation since university. While less extreme, it still left her feeling sluggish, uncomfortable, and, frankly, fed up.
After years of research - and countless conversations with some of the UK’s top gut health experts - Holly finally found a combination of supplements that actually worked. The catch? It was over 30 pills a day. Expensive, time-consuming, and not realistic.
So we decided to make the thing we wished existed: a one-stop daily supplement that’s effective, affordable, and genuinely life-changing for people who struggle with poo, bloating and gas.
WE ARE. REGULAR. 01. Bowel + Bloat Relief was born.
It took a year and a half to perfect the formula, but the result is a fast-acting, science-backed blend that helps you poo regularly and feel lighter, clearer, and less bloated. And this is just the beginning – because when women feel seen, supported, and REGULAR, there’s truly nothing we can’t do.
‘Pooing regularly has honestly changed my life. The impact it’s had on my mood, energy, mindset, clarity, and shape – everything – is addictive. I never want to go back, and I want every woman who’s struggled like I have to feel this for themselves.’-Holly, Co-Founder
‘When I first got my hands on the sample, I nearly cried. It relieved my bloating, got things moving, and I finally felt comfortable again. Nothing beats the feeling of a settled stomach and a really good poo.’— Joely, Co-Founder
