It's Time To Check Your Poo
April marks Bowel Cancer Awareness Month, and the start of our #CheckYourPoo Challenge. This is where you come in. And we need you more than ever.
Constipated? Bloated? Both? We get it – because we’ve been there. That’s why we created 01. Bowel + Bloat Relief: a daily supplement designed to give women like us targeted relief, without the need for harsh laxatives.
‘It works by gently stimulating the gut, balancing your microbiome, and encouraging regular, comfortable bowel movements,’ explains Laura Jennings, WE ARE. REGULAR. Head of Nutrition (ANutr, MSc, BSc).
‘It goes beyond the “gut bacteria” conversation – with a blend focused on whole-gut health, resilience, and repair. Think of it as broad-spectrum support that complements, not replaces, probiotics and fibre.’
‘Stimulant laxatives can irritate the gut, causing diarrhoea and cramping,’ explains Laura. ‘Gentler options – like magnesium and ginger – work with the body by relaxing the intestinal muscles rather than overstimulating them. It makes them far more sustainable for long-term regularity.’
Think of us as a long-term relationship – not a short-lived fling. Stick with us daily to reap the good-gut benefits.
‘Magnesium keeps bowel motility steady, peppermint and ginger relieve bloating, and barley grass feeds beneficial bacteria. Taken together, they build a balanced environment for long-term gut health,’ explains Laura.
DIGESTION SUPPORT
Magnesium citrate gently draws water into the bowel, which helps soften stools and support natural gut movement - often within the first few days, says Laura Jennings, Head of Nutrition. Ginger and peppermint help relax the digestive muscles and reduce gas, which is why bloating often eases quite quickly. Vitamin C and plant polyphenols also begin supporting antioxidant defence, helping you feel less sluggish and more energised.
PREDICTABLE POOS
L-Glutamine is the primary fuel source for the cells lining your gut, our Head of Nutrition explains. With daily use, it helps support the gut barrier, which can lead to smoother digestion and better tolerance to food. Magnesium plays a role in calming the nervous system and supporting melatonin production, which is why sleep quality often improves after a few weeks.
RESILIENCE BUILDS
This is where cumulative ingredients - including polyphenols from grapeseed, rosehip, amla and acerola - really come into their own, supporting:
When the gut lining is healthier and inflammation is lower, digestion becomes more efficient, says our Head of Nutrition. A healthier gut environment helps your body absorb key nutrients from your diet like iron, B-vitamins and magnesium more effectively.
WHOLE BODY BENEFITS
Vitamin C supports collagen production, while polyphenols help reduce systemic inflammation - which is why skin benefits often appear over time. Polyphenol-rich extracts also act as prebiotic-like compounds, feeding beneficial gut bacteria and supporting a more balanced microbiome long-term.
April marks Bowel Cancer Awareness Month, and the start of our #CheckYourPoo Challenge. This is where you come in. And we need you more than ever.
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